Websites that build trust fast and turn quote requests into policies.
Shopping for insurance is a trust decision as much as a price comparison. We build insurance agency websites that present your coverage lines clearly, establish credibility fast, and route every quote request into a GoHighLevel pipeline built for fast, structured follow-up — before the lead requests a quote from three other agents.
- 90+ mobile performance target
- Full on-page SEO built in
- Weekly blog included
- GoHighLevel pipeline integration
90+
Mobile PageSpeed target
5d
Typical launch timeline
8
Core pages mapped for this build
100%
On-page SEO coverage
The problem
What's costing you leads & clients
Quote requests sit unanswered
Shoppers requesting quotes from multiple agents go with whoever responds first — a delay hands them to a competitor.
Coverage lines aren't clearly separated
Without a dedicated page per coverage type, visitors and search engines both struggle to find what they're actually looking for.
The site undersells your credibility
Carriers represented, licenses, and years in business need to be visible upfront — not buried where nobody looks.
No follow-up for after-hours requests
A quote submitted at 9pm should get an instant acknowledgment, not silence until the next business day.
The solution
Built on Astro, faster than WordPress, Wix, and GHL
The site is fast the day it goes live. Speed isn't something we tune later — it's a consequence of how it's built.
90+ PageSpeed, guaranteed
We build on Astro and target a 90+ mobile PageSpeed score — often a perfect 100 — on both mobile and desktop. Fast on the day it launches, not after someone audits plugins six months later.
Faster than WordPress, Wix, and GHL
No page-builder overhead, no plugin stack. Static-first pages open instantly, which matters because the person reading is usually comparing you to two or three other insurance agencys, on their phone.
An interface that reads as a serious insurance agency
Restrained typography, real hierarchy, and a layout built for reading, not scrolling past. The design makes the case for your practice before a word of copy is read.
What speed is worth to a insurance agency specifically
The person on your site has usually already opened two or three other insurance agencys, and they're doing it on their phone. A page that opens instantly gets read. A page that spins gets closed — and you never learn it happened. That's why every insurance site we build is benchmarked against a 90+ mobile PageSpeed target before launch, not treated as a nice-to-have.
Site structure
Pages built for insurance agencys
A page structure designed around how patients and clients in this industry actually search and decide.
- Homepage
- Meet the Agent(s)
- Coverage Types (Auto, Home, Life, Business, etc.)
- Get a Quote
- Claims Info
- Reviews
- Contact & Location
- Blog
Conversion features
Built to turn visits into bookings
Coverage-specific landing pages
Dedicated pages for searches like "auto insurance quote" or "small business insurance near me."
Quote request automation
Requests flow directly into GoHighLevel with instant confirmation and speed-to-lead follow-up.
Carrier & credibility section
Clear space for carriers represented, licenses, and years in business — the trust signals buyers check first.
Review display & requests
Reviews shown prominently, with an automated post-policy review request workflow.
What actually changes
Where the site is now, and where this puts it
Quote requests sit unanswered
Coverage-specific landing pages
Coverage lines aren't clearly separated
Quote request automation
The site undersells your credibility
Carrier & credibility section
No follow-up for after-hours requests
Review display & requests
What ships
Everything included, on every plan
A complete insurance agency website, built once and then run for you. Nothing on this list is an upsell.
The site itself
A complete site, not a template
Home, About, Meet the Agent(s), Coverage Types (Auto, Home, Life, Business, etc.), Get a Quote, Claims Info, Reviews, Contact & Location, and Contact — everything a insurance agency visitor needs before they call.
Custom, responsive design
Built around your brand and your content, reviewed with you before it goes live — not a reskinned template.
Weekly blog system
SEO-researched posts written and published on the cadence your plan includes, so the site keeps growing after launch.
SEO, hosting & GHL
Full on-page SEO on every page
Meta titles/descriptions, OG tags, canonical URLs, sitemap.xml, robots.txt, llms.txt, and schema markup — not just the homepage.
Hosting, SSL & CDN included
Fast global edge hosting handled for you — no separate hosting bill showing up as a surprise line item.
GoHighLevel integration
Forms and booking post straight into your GHL pipeline, tagged and ready for follow-up — no re-keying leads by hand.
Domain, revisions & upkeep
Free domain, or we point yours
One domain is included if you don't already own one. If you do, we point it at the new site and nothing changes for people who already know the address.
5 revisions/month included
Not an allowance you get billed against — 5 change requests are part of the price every month. After the fifth, each additional revision is a flat $20, completed within 2–5 business days.
A Loom video with every change
Every completed revision ships with a short recorded walkthrough, so you can see exactly what changed without asking.
How it works
Live in about 5 days
Step 1
Content & sitemap plan
We map every insurance agency page and its target keyword before design starts.
Step 2
Design & build
Component-based Astro build with performance budgets enforced at every step.
Step 3
Performance & SEO QA
Lighthouse, structured data, and cross-device testing before launch.
Step 4
Launch & handoff
DNS cutover, monitoring, and a content guide — typically live within 5 days.
Pricing
Insurance website packages
Starter
2 blog posts / month
A fast, fully optimized Astro website — 50+ pages covering every service and location you serve — to establish a credible, high-performing web presence.
- 50+ pages — every service and location you serve, custom-built on Astro
- 90+ mobile performance target
- On-page SEO: meta tags, OG tags, sitemap.xml, robots.txt, llms.txt, schema
- AEO/GEO base schema so AI answer engines can read the site
- 2 SEO-optimized blog posts published monthly (2,000+ words each)
- Free domain included, or we point yours at no charge
- Hosting, SSL, and CDN included
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Monthly performance report
Growth
4 blog posts / month (weekly)
For businesses ready to actively compete for local search rankings with consistent content across a full 50+ page site.
- Everything in Starter
- 50+ pages, including dedicated service-area pages for your market
- 4 SEO-optimized blog posts published weekly (2,000+ words each)
- Local SEO + dedicated service-area pages for your market
- Full AEO/GEO schema on every page, not just the homepage
- GoHighLevel contact form + basic automation integration
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Quarterly content refresh on key pages
Authority
8 blog posts / month (2x weekly)
A full growth engine: every service crossed with every location you serve, aggressive content cadence, and deep GHL integration.
- Everything in Growth
- 50+ pages — a dedicated page for every service × location combination you serve
- 8 SEO-optimized blog posts published twice weekly (2,000+ words each)
- Advanced AEO/GEO schema and entity optimization for AI answer engines
- Conversion-rate optimization pass each quarter
- Full GoHighLevel funnel + automation integration
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Priority same-day support + dedicated strategist
Compare
Insurance website plans at a glance
| Starter | Growth | Authority | |
|---|---|---|---|
| Site speed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed |
| Monthly price | $97/mo | $197/mo | $397/mo |
| Blog posts | ~2/month | 1/week | 2/week |
| Page count | 50+ pages | 50+ pages | 50+ pages |
| Local SEO | Local SEO fundamentals | Local SEO + service-area pages | Full location + service-page matrix |
| GHL funnel / automation integration | Contact form only | Contact form + basic automation | Full funnel + automation |
| AEO/GEO schema (AI answer engines) | Base schema | Full schema, every page | Advanced schema + entity optimization |
| Support | Standard | Priority | Same-day + strategist |
| Free domain (or we point yours) | |||
| Revisions | 5/mo included, then $20 each | 5/mo included, then $20 each | 5/mo included, then $20 each |
| Loom video per revision |
Ranking foundation, not a promise nobody can make: real insurance agency pages instead of thin filler, correct schema and meta on every page, and a clean sitemap, robots.txt, and llms.txt from day one. With that in place, most sites see organic movement within 3–5 months.
Add-ons
Available on any plan
Nothing here is bundled into the base price, and nothing shows up on an invoice you didn't see coming.
Additional language
$100 one-time / language
A real, separately built page per language — its own URL, title, meta description, and schema, with hreflang tags linking the versions together — not a browser-translate widget bolted on top. Each language can rank and be cited on its own.
Third-party integrations
Quoted before we build it
Form submissions into your own GoHighLevel account are included on every plan. Connecting a separate CRM, a payment processor, or a custom API is scoped and quoted before any work starts — never billed after the fact.
Pages beyond your plan
Quoted per page, or upgrade tiers
Need one more service or location page than your plan includes? We quote it individually, or you can move up a tier if the extra pages become an ongoing need.
Frequently asked questions
Will the site work well on mobile for insurance agency searches?
Yes — every insurance website is built in Astro and QA'd against a 90+ mobile performance target, since most insurance agency searches happen on a phone.
Can we list multiple carriers and coverage lines separately?
Yes — each coverage line gets its own optimized page, which is one of the highest-impact structures for insurance SEO.
Does the quote form connect to our agency management or GHL pipeline?
Yes, quote requests post directly into your GoHighLevel pipeline, tagged by coverage type for proper routing.
Can we start with a smaller plan and upgrade later?
Yes — start with Starter and move to Growth or Authority as your content and lead volume needs grow.
Do all plans include AEO/GEO (AI answer engine) optimization?
Yes — every plan ships with schema and answer-first content structure so tools like ChatGPT, Perplexity, and Google AI Overviews can read and cite the site. Starter includes the base schema, Growth extends it to every page, and Authority adds advanced entity optimization.
Is ranking in search actually guaranteed?
We don't promise a specific ranking position — nobody honest can. What we guarantee is the foundation: real, individually written pages instead of thin filler, correct schema and meta on every page, and a clean sitemap, robots.txt, and llms.txt from day one. With that in place, most sites see organic movement within 3–5 months.
Do we keep our current rankings if we switch to you?
In most cases, yes. We map your existing URLs and redirect them to the new site's equivalent pages, so the rankings and backlinks that site already earned carry across instead of resetting to zero.
What if we need more pages than our plan includes?
Additional pages beyond your plan's page count — a new insurance agency location, a new service — are scoped and quoted individually, or covered by upgrading to the next tier.
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See all website packages
Compare plans and every industry we build for.
Let's build
Ready for a insurance website that performs?
Book a free scope call and we'll map pages, timeline, and pricing for your practice.