Websites built to turn rate-shoppers into pre-approved applicants.
Mortgage shoppers compare rates and credibility in the same few browser tabs. We build mortgage broker and loan officer websites that present your loan programs clearly, include a fast-loading calculator, and connect every application and rate-quote request straight into GoHighLevel so a stalled lead never means a lost closing.
- 90+ mobile performance target
- Full on-page SEO built in
- Weekly blog included
- GoHighLevel pipeline integration
90+
Mobile PageSpeed target
5d
Typical launch timeline
8
Core pages mapped for this build
100%
On-page SEO coverage
The problem
What's costing you leads & clients
Rate-shoppers leave before requesting a quote
Without a clear, fast way to see programs and rates, comparison-shoppers bounce to the next tab.
Loan programs aren't clearly separated
Conventional, FHA, VA, and refinance shoppers are searching for very different things — a single blended page loses all of them.
No fast mortgage calculator
A slow or missing calculator sends the rate-shopper doing quick math to a competitor's site instead.
Pre-approval requests aren't followed up fast enough
A stalled response on an application can mean a lost closing to a faster-moving lender.
Mortgage business problems we solve
Where mortgage brokerages lose customers — and the result after we fix it
A mortgage brokerage website only pays off when every visitor, call, and message turns into a booking. These are the gaps we close first.
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Problem
Rate-shopper calls go unanswered
Borrowers call multiple loan officers at once — the one who answers first gets the application.
What we set up
AI Receptionist for loan inquiries
Answers every call, captures loan type and timeline, and books a call with a loan officer.
Result
More applications started
Borrowers get an immediate response in their language, day or night.
-
Problem
Online leads go cold within hours
Leads from ads and comparison sites expect a reply almost instantly.
What we set up
Conversation AI + nurture
Instant SMS replies, qualification questions, and long-term nurture for borrowers not ready yet.
Result
A pipeline that doesn't leak
Today's leads get answered and tomorrow's buyers stay warm until rates or timing fit.
-
Problem
No visibility into lead-to-close
It's unclear which lead sources actually fund loans.
What we set up
Pipeline & source dashboards
Reporting from first contact to funded loan by source.
Result
Spend where loans actually close
Marketing budget moves to the channels that fund loans.
The solution
Built on Astro, faster than WordPress, Wix, and GHL
The site is fast the day it goes live. Speed isn't something we tune later — it's a consequence of how it's built.
90+ PageSpeed, guaranteed
We build on Astro and target a 90+ mobile PageSpeed score — often a perfect 100 — on both mobile and desktop. Fast on the day it launches, not after someone audits plugins six months later.
Faster than WordPress, Wix, and GHL
No page-builder overhead, no plugin stack. Static-first pages open instantly, which matters because the person reading is usually comparing you to two or three other mortgage brokerages, on their phone.
An interface that reads as a serious mortgage brokerage
Restrained typography, real hierarchy, and a layout built for reading, not scrolling past. The design makes the case for your practice before a word of copy is read.
What speed is worth to a mortgage brokerage specifically
The person on your site has usually already opened two or three other mortgage brokerages, and they're doing it on their phone. A page that opens instantly gets read. A page that spins gets closed — and you never learn it happened. That's why every mortgage site we build is benchmarked against a 90+ mobile PageSpeed target before launch, not treated as a nice-to-have.
Site structure
Pages built for mortgage brokerages
A page structure designed around how patients and clients in this industry actually search and decide.
- Homepage
- Meet the Loan Officer(s)
- Loan Programs (Conventional, FHA, VA, Refinance, etc.)
- Mortgage Calculator
- Apply / Get Pre-Approved
- Rates & Resources
- Contact
- Blog
Conversion features
Built to turn visits into bookings
Loan program landing pages
Dedicated, optimized pages for searches like "FHA loan requirements" or "refinance rates near me."
Fast, embedded mortgage calculator
A lightweight calculator that doesn't tank your mobile performance score like most third-party embeds.
Application/pre-approval automation
Requests flow into GoHighLevel with instant confirmation and speed-to-lead follow-up sequences.
Rate & resource content hub
A structured place for current rate context and FAQs that builds trust and supports ongoing SEO.
Speed & performance
A mortgage website that loads before the competition's
People comparing mortgage brokerages open two or three sites on their phone. Every mortgage site we build is tested against a 90+ mobile Lighthouse target and Google's "good" Core Web Vitals thresholds, so your services, reviews, and call button appear instantly.
Main content visible fast
Taps and clicks respond instantly
Nothing jumps while loading
Thresholds: Google Core Web Vitals "good" ratings. Score bands: Lighthouse (0–49 poor, 50–89 needs improvement, 90–100 good).
Every mortgage brokerage call answered and booked — even after hours
Missed calls and slow replies are where most lost revenue hides. We set up GoHighLevel's AI Receptionist to answer and book every call, and Conversation AI to reply instantly on text, chat, and social — trained on your mortgage brokerage, working 24/7.
For phone calls
AI Receptionist
Answers every call when you're busy, closed, or with a customer — then qualifies the caller and books the appointment during the call, in their timezone and their language.
- Answers every call, 24/7 Nights, weekends, holidays, lunch breaks, and busy hours — callers reach a friendly, on-brand voice instead of voicemail.
- Books appointments during the call Checks your real GoHighLevel calendar availability and books the slot live, in the caller's timezone, then texts a confirmation.
- Speaks your callers' language Multilingual voice agents can greet and help callers in English, Spanish, French, and many other supported languages.
- Handles several callers at once No busy signal and no hold music — multiple calls can be answered at the same time, even during a rush.
- Qualifies and captures every lead Asks your intake questions, saves the answers to the contact record, tags the lead, and moves it into the right pipeline.
- Transfers when a human is needed Urgent or high-value calls are warm-transferred to your team or flagged with a task, so nothing important waits.
- Summary, transcript & recording Every call lands in GoHighLevel with a summary and transcript, so your team knows exactly what was said before calling back.
- Trained on your business Services, pricing ranges, hours, service area, policies, and FAQs — answered the way you would, with guardrails on what it shouldn't say.
AI: Thanks for calling our mortgage brokerage! How can I help tonight?
Hola, ¿tienen citas disponibles esta semana?
AI: ¡Claro! Tengo el jueves a las 10:30 a.m. o el viernes a las 2:00 p.m. ¿Cuál prefiere?
El jueves, perfecto.
AI: ¡Listo! Su cita es el jueves a las 10:30 a.m. Le envié la confirmación por mensaje de texto.
For every other channel
Conversation AI
When someone messages "I'm interested", the AI replies in seconds, collects their name, email, and what they need, answers their questions, and books the appointment. Then it hands the full conversation to your team.
- SMS
- Website chat
- Facebook Messenger
- Instagram DMs
Sarah Johnson
Website chat · 10:14 PM
Hello, I'm interested in your service. Can you tell me more?
Conversation AI
Hi there, thanks for reaching out! 👋 I'd be happy to help. Could I get your name and the best email to send details to?
Sure, Sarah Johnson — sarah.j@email.com
Conversation AI
Thanks, Sarah! What are you looking for help with, and how soon would you like to get started?
Mainly more bookings from our website. Ideally this month.
Conversation AI
Got it — that's exactly what we help with. The next step is a quick 15-minute call. I have Tue at 2:00 PM or Wed at 10:30 AM. Which works better?
Wednesday 10:30 works.
Conversation AI
You're booked for Wed at 10:30 AM ✅ A confirmation and calendar invite are on the way to sarah.j@email.com. Anything else I can help with?
- Replies in seconds on every channel Texts, website chats, Facebook and Instagram messages, and WhatsApp get an instant, human-sounding reply — day or night.
- Books straight into your calendar Offers open times, confirms the booking, and sends reminders, without anyone on your team touching the conversation.
- Multilingual conversations Responds in the language the customer writes in, so non-English leads get the same fast experience.
- Qualifies before your team steps in Collects the details you need, answers common questions, and hands off hot leads with the full conversation history.
- Follows up until they book Leads who go quiet get a timely nudge instead of being forgotten in an inbox.
- One inbox for your team Every AI conversation sits in GoHighLevel Conversations, where your team can take over any thread in one click.
The result
Far fewer missed leads
Calls and messages get answered the moment they arrive — the lead doesn't wander off to the next business on Google.
The result
More appointments on the calendar
Booking happens inside the conversation, in the customer's timezone, while their intent is highest.
The result
Hours back for your team
Routine questions, scheduling, and reminders run automatically, so staff focus on customers already in front of them.
What actually changes
Where the site is now, and where this puts it
Rate-shoppers leave before requesting a quote
Loan program landing pages
Loan programs aren't clearly separated
Fast, embedded mortgage calculator
No fast mortgage calculator
Application/pre-approval automation
Pre-approval requests aren't followed up fast enough
Rate & resource content hub
What ships
Everything included, on every plan
A complete mortgage brokerage website, built once and then run for you. Nothing on this list is an upsell.
The site itself
A complete site, not a template
Home, About, Meet the Loan Officer(s), Loan Programs (Conventional, FHA, VA, Refinance, etc.), Mortgage Calculator, Apply / Get Pre-Approved, Rates & Resources, Contact, and Contact — everything a mortgage brokerage visitor needs before they call.
Custom, responsive design
Built around your brand and your content, reviewed with you before it goes live — not a reskinned template.
Weekly blog system
SEO-researched posts written and published on the cadence your plan includes, so the site keeps growing after launch.
SEO, hosting & GHL
Full on-page SEO on every page
Meta titles/descriptions, OG tags, canonical URLs, sitemap.xml, robots.txt, llms.txt, and schema markup — not just the homepage.
Hosting, SSL & CDN included
Fast global edge hosting handled for you — no separate hosting bill showing up as a surprise line item.
GoHighLevel integration
Forms and booking post straight into your GHL pipeline, tagged and ready for follow-up — no re-keying leads by hand.
Domain, revisions & upkeep
Free domain, or we point yours
One domain is included if you don't already own one. If you do, we point it at the new site and nothing changes for people who already know the address.
5 revisions/month included
Not an allowance you get billed against — 5 change requests are part of the price every month. After the fifth, each additional revision is a flat $20, completed within 2–5 business days.
A Loom video with every change
Every completed revision ships with a short recorded walkthrough, so you can see exactly what changed without asking.
How it works
Live in about 5 days
Step 1
Content & sitemap plan
We map every mortgage brokerage page and its target keyword before design starts.
Step 2
Design & build
Component-based Astro build with performance budgets enforced at every step.
Step 3
Performance & SEO QA
Lighthouse, structured data, and cross-device testing before launch.
Step 4
Launch & handoff
DNS cutover, monitoring, and a content guide — typically live within 5 days.
Pricing
Mortgage website packages
Starter
2 blog posts / month
A fast, fully optimized Astro website — 50+ pages covering every service and location you serve — to establish a credible, high-performing web presence.
- 50+ pages — every service and location you serve, custom-built on Astro
- 90+ mobile performance target
- On-page SEO: meta tags, OG tags, sitemap.xml, robots.txt, llms.txt, schema
- AEO/GEO base schema so AI answer engines can read the site
- 2 SEO-optimized blog posts published monthly (2,000+ words each)
- Free domain included, or we point yours at no charge
- Hosting, SSL, and CDN included
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Monthly performance report
Growth
4 blog posts / month (weekly)
For businesses ready to actively compete for local search rankings with consistent content across a full 50+ page site.
- Everything in Starter
- 50+ pages, including dedicated service-area pages for your market
- 4 SEO-optimized blog posts published weekly (2,000+ words each)
- Local SEO + dedicated service-area pages for your market
- Full AEO/GEO schema on every page, not just the homepage
- GoHighLevel contact form + basic automation integration
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Quarterly content refresh on key pages
Authority
8 blog posts / month (2x weekly)
A full growth engine: every service crossed with every location you serve, aggressive content cadence, and deep GHL integration.
- Everything in Growth
- 50+ pages — a dedicated page for every service × location combination you serve
- 8 SEO-optimized blog posts published twice weekly (2,000+ words each)
- Advanced AEO/GEO schema and entity optimization for AI answer engines
- Conversion-rate optimization pass each quarter
- Full GoHighLevel funnel + automation integration
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Priority same-day support + dedicated strategist
Compare
Mortgage website plans at a glance
Site speed
- Starter
- 90+ PageSpeed guaranteed
- Growth
- 90+ PageSpeed guaranteed
- Authority
- 90+ PageSpeed guaranteed
Monthly price
- Starter
- $97/mo
- Growth
- $197/mo
- Authority
- $397/mo
Blog posts
- Starter
- ~2/month
- Growth
- 1/week
- Authority
- 2/week
Page count
- Starter
- 50+ pages
- Growth
- 50+ pages
- Authority
- 50+ pages
Local SEO
- Starter
- Local SEO fundamentals
- Growth
- Local SEO + service-area pages
- Authority
- Full location + service-page matrix
GHL funnel / automation integration
- Starter
- Contact form only
- Growth
- Contact form + basic automation
- Authority
- Full funnel + automation
AEO/GEO schema (AI answer engines)
- Starter
- Base schema
- Growth
- Full schema, every page
- Authority
- Advanced schema + entity optimization
Support
- Starter
- Standard
- Growth
- Priority
- Authority
- Same-day + strategist
Free domain (or we point yours)
- Starter
- Growth
- Authority
Revisions
- Starter
- 5/mo included, then $20 each
- Growth
- 5/mo included, then $20 each
- Authority
- 5/mo included, then $20 each
Loom video per revision
- Starter
- Growth
- Authority
| Starter | Growth | Authority | |
|---|---|---|---|
| Site speed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed |
| Monthly price | $97/mo | $197/mo | $397/mo |
| Blog posts | ~2/month | 1/week | 2/week |
| Page count | 50+ pages | 50+ pages | 50+ pages |
| Local SEO | Local SEO fundamentals | Local SEO + service-area pages | Full location + service-page matrix |
| GHL funnel / automation integration | Contact form only | Contact form + basic automation | Full funnel + automation |
| AEO/GEO schema (AI answer engines) | Base schema | Full schema, every page | Advanced schema + entity optimization |
| Support | Standard | Priority | Same-day + strategist |
| Free domain (or we point yours) | |||
| Revisions | 5/mo included, then $20 each | 5/mo included, then $20 each | 5/mo included, then $20 each |
| Loom video per revision |
Ranking foundation, not a promise nobody can make: real mortgage brokerage pages instead of thin filler, correct schema and meta on every page, and a clean sitemap, robots.txt, and llms.txt from day one. With that in place, most sites see organic movement within 3–5 months.
Add-ons
Available on any plan
Nothing here is bundled into the base price, and nothing shows up on an invoice you didn't see coming.
Additional language
$100 one-time / language
A real, separately built page per language — its own URL, title, meta description, and schema, with hreflang tags linking the versions together — not a browser-translate widget bolted on top. Each language can rank and be cited on its own.
Third-party integrations
Quoted before we build it
Form submissions into your own GoHighLevel account are included on every plan. Connecting a separate CRM, a payment processor, or a custom API is scoped and quoted before any work starts — never billed after the fact.
Pages beyond your plan
Quoted per page, or upgrade tiers
Need one more service or location page than your plan includes? We quote it individually, or you can move up a tier if the extra pages become an ongoing need.
Frequently asked questions
Will the site work well on mobile for mortgage brokerage searches?
Yes — every mortgage website is built in Astro and QA'd against a 90+ mobile performance target, since most mortgage brokerage searches happen on a phone.
Can you add a mortgage calculator without hurting site speed?
Yes — we build a lightweight, self-hosted calculator rather than a heavy third-party embed, so it doesn't work against your performance score.
Does the pre-approval form connect to our GHL pipeline?
Yes, applications post directly into your GoHighLevel pipeline, tagged by loan type for proper routing and follow-up.
Can we start with a smaller plan and upgrade later?
Yes — start with Starter and move to Growth or Authority as your content and lead volume needs grow.
Do all plans include AEO/GEO (AI answer engine) optimization?
Yes — every plan ships with schema and answer-first content structure so tools like ChatGPT, Perplexity, and Google AI Overviews can read and cite the site. Starter includes the base schema, Growth extends it to every page, and Authority adds advanced entity optimization.
Is ranking in search actually guaranteed?
We don't promise a specific ranking position — nobody honest can. What we guarantee is the foundation: real, individually written pages instead of thin filler, correct schema and meta on every page, and a clean sitemap, robots.txt, and llms.txt from day one. With that in place, most sites see organic movement within 3–5 months.
Do we keep our current rankings if we switch to you?
In most cases, yes. We map your existing URLs and redirect them to the new site's equivalent pages, so the rankings and backlinks that site already earned carry across instead of resetting to zero.
What if we need more pages than our plan includes?
Additional pages beyond your plan's page count — a new mortgage brokerage location, a new service — are scoped and quoted individually, or covered by upgrading to the next tier.
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See all website packages
Compare plans and every industry we build for.
Where we work
Mortgage website design across the US & Canada
Delivered remotely to businesses and agencies in every metro below — each page covers local VA hours, key industries, and compliance notes.
United States
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Houston, TX
- Phoenix, AZ
- Philadelphia, PA
- San Antonio, TX
- San Diego, CA
- Dallas, TX
- Austin, TX
- Jacksonville, FL
- Fort Worth, TX
- San Jose, CA
- Charlotte, NC
- Columbus, OH
- Indianapolis, IN
- Seattle, WA
- Denver, CO
- Boston, MA
- Nashville, TN
- Oklahoma City, OK
- Las Vegas, NV
- Portland, OR
- Miami, FL
- Atlanta, GA
Let's build
Ready for a mortgage website that performs?
Book a free scope call and we'll map pages, timeline, and pricing for your practice.