Websites built to turn rate-shoppers into pre-approved applicants.
Mortgage shoppers compare rates and credibility in the same few browser tabs. We build mortgage broker and loan officer websites that present your loan programs clearly, include a fast-loading calculator, and connect every application and rate-quote request straight into GoHighLevel so a stalled lead never means a lost closing.
- 90+ mobile performance target
- Full on-page SEO built in
- Weekly blog included
- GoHighLevel pipeline integration
90+
Mobile PageSpeed target
5d
Typical launch timeline
8
Core pages mapped for this build
100%
On-page SEO coverage
The problem
What's costing you leads & clients
Rate-shoppers leave before requesting a quote
Without a clear, fast way to see programs and rates, comparison-shoppers bounce to the next tab.
Loan programs aren't clearly separated
Conventional, FHA, VA, and refinance shoppers are searching for very different things — a single blended page loses all of them.
No fast mortgage calculator
A slow or missing calculator sends the rate-shopper doing quick math to a competitor's site instead.
Pre-approval requests aren't followed up fast enough
A stalled response on an application can mean a lost closing to a faster-moving lender.
Site structure
Pages built for mortgage brokerages
A page structure designed around how patients and clients in this industry actually search and decide.
- Homepage
- Meet the Loan Officer(s)
- Loan Programs (Conventional, FHA, VA, Refinance, etc.)
- Mortgage Calculator
- Apply / Get Pre-Approved
- Rates & Resources
- Contact
- Blog
Conversion features
Built to turn visits into bookings
Loan program landing pages
Dedicated, optimized pages for searches like "FHA loan requirements" or "refinance rates near me."
Fast, embedded mortgage calculator
A lightweight calculator that doesn't tank your mobile performance score like most third-party embeds.
Application/pre-approval automation
Requests flow into GoHighLevel with instant confirmation and speed-to-lead follow-up sequences.
Rate & resource content hub
A structured place for current rate context and FAQs that builds trust and supports ongoing SEO.
What speed is worth to a mortgage brokerage specifically
The person on your site has usually already opened two or three other mortgage brokerages, and they're doing it on their phone. A page that opens instantly gets read. A page that spins gets closed — and you never learn it happened. That's why every mortgage site we build is benchmarked against a 90+ mobile PageSpeed target before launch, not treated as a nice-to-have.
What actually changes
Where the site is now, and where this puts it
Rate-shoppers leave before requesting a quote
Loan program landing pages
Loan programs aren't clearly separated
Fast, embedded mortgage calculator
No fast mortgage calculator
Application/pre-approval automation
Pre-approval requests aren't followed up fast enough
Rate & resource content hub
What ships
Everything included, on every plan
A complete mortgage brokerage website, built once and then run for you. Nothing on this list is an upsell.
The site itself
A complete site, not a template
Home, About, Meet the Loan Officer(s), Loan Programs (Conventional, FHA, VA, Refinance, etc.), Mortgage Calculator, Apply / Get Pre-Approved, Rates & Resources, Contact, and Contact — everything a mortgage brokerage visitor needs before they call.
Custom, responsive design
Built around your brand and your content, reviewed with you before it goes live — not a reskinned template.
Weekly blog system
SEO-researched posts written and published on the cadence your plan includes, so the site keeps growing after launch.
SEO, hosting & GHL
Full on-page SEO on every page
Meta titles/descriptions, OG tags, canonical URLs, sitemap.xml, robots.txt, llms.txt, and schema markup — not just the homepage.
Hosting, SSL & CDN included
Fast global edge hosting handled for you — no separate hosting bill showing up as a surprise line item.
GoHighLevel integration
Forms and booking post straight into your GHL pipeline, tagged and ready for follow-up — no re-keying leads by hand.
Domain, revisions & upkeep
Free domain, or we point yours
One domain is included if you don't already own one. If you do, we point it at the new site and nothing changes for people who already know the address.
5 revisions/month included
Not an allowance you get billed against — 5 change requests are part of the price every month. After the fifth, each additional revision is a flat $20, completed within 2–5 business days.
A Loom video with every change
Every completed revision ships with a short recorded walkthrough, so you can see exactly what changed without asking.
How it works
Live in about 5 days
Step 1
Content & sitemap plan
We map every mortgage brokerage page and its target keyword before design starts.
Step 2
Design & build
Component-based Astro build with performance budgets enforced at every step.
Step 3
Performance & SEO QA
Lighthouse, structured data, and cross-device testing before launch.
Step 4
Launch & handoff
DNS cutover, monitoring, and a content guide — typically live within 5 days.
Pricing
Mortgage website packages
Starter
2 blog posts / month
A fast, fully optimized Astro website — 50+ pages covering every service and location you serve — to establish a credible, high-performing web presence.
- 50+ pages — every service and location you serve, custom-built on Astro
- 90+ mobile performance target
- On-page SEO: meta tags, OG tags, sitemap.xml, robots.txt, llms.txt, schema
- AEO/GEO base schema so AI answer engines can read the site
- 2 SEO-optimized blog posts published monthly (2,000+ words each)
- Free domain included, or we point yours at no charge
- Hosting, SSL, and CDN included
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Monthly performance report
Growth
4 blog posts / month (weekly)
For businesses ready to actively compete for local search rankings with consistent content across a full 50+ page site.
- Everything in Starter
- 50+ pages, including dedicated service-area pages for your market
- 4 SEO-optimized blog posts published weekly (2,000+ words each)
- Local SEO + dedicated service-area pages for your market
- Full AEO/GEO schema on every page, not just the homepage
- GoHighLevel contact form + basic automation integration
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Quarterly content refresh on key pages
Authority
8 blog posts / month (2x weekly)
A full growth engine: every service crossed with every location you serve, aggressive content cadence, and deep GHL integration.
- Everything in Growth
- 50+ pages — a dedicated page for every service × location combination you serve
- 8 SEO-optimized blog posts published twice weekly (2,000+ words each)
- Advanced AEO/GEO schema and entity optimization for AI answer engines
- Conversion-rate optimization pass each quarter
- Full GoHighLevel funnel + automation integration
- 5 revisions/month included, then $20 flat per extra (2–5 business days)
- Priority same-day support + dedicated strategist
Compare
Mortgage website plans at a glance
| Starter | Growth | Authority | |
|---|---|---|---|
| Site speed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed | 90+ PageSpeed guaranteed |
| Monthly price | $97/mo | $197/mo | $397/mo |
| Blog posts | ~2/month | 1/week | 2/week |
| Page count | 50+ pages | 50+ pages | 50+ pages |
| Local SEO | Local SEO fundamentals | Local SEO + service-area pages | Full location + service-page matrix |
| GHL funnel / automation integration | Contact form only | Contact form + basic automation | Full funnel + automation |
| AEO/GEO schema (AI answer engines) | Base schema | Full schema, every page | Advanced schema + entity optimization |
| Support | Standard | Priority | Same-day + strategist |
| Free domain (or we point yours) | |||
| Revisions | 5/mo included, then $20 each | 5/mo included, then $20 each | 5/mo included, then $20 each |
| Loom video per revision |
Ranking foundation, not a promise nobody can make: real mortgage brokerage pages instead of thin filler, correct schema and meta on every page, and a clean sitemap, robots.txt, and llms.txt from day one. With that in place, most sites see organic movement within 3–5 months.
Add-ons
Available on any plan
Nothing here is bundled into the base price, and nothing shows up on an invoice you didn't see coming.
Additional language
$100 one-time / language
A real, separately built page per language — its own URL, title, meta description, and schema, with hreflang tags linking the versions together — not a browser-translate widget bolted on top. Each language can rank and be cited on its own.
Third-party integrations
Quoted before we build it
Form submissions into your own GoHighLevel account are included on every plan. Connecting a separate CRM, a payment processor, or a custom API is scoped and quoted before any work starts — never billed after the fact.
Pages beyond your plan
Quoted per page, or upgrade tiers
Need one more service or location page than your plan includes? We quote it individually, or you can move up a tier if the extra pages become an ongoing need.
Frequently asked questions
Will the site work well on mobile for mortgage brokerage searches?
Yes — every mortgage website is built in Astro and QA'd against a 90+ mobile performance target, since most mortgage brokerage searches happen on a phone.
Can you add a mortgage calculator without hurting site speed?
Yes — we build a lightweight, self-hosted calculator rather than a heavy third-party embed, so it doesn't work against your performance score.
Does the pre-approval form connect to our GHL pipeline?
Yes, applications post directly into your GoHighLevel pipeline, tagged by loan type for proper routing and follow-up.
Can we start with a smaller plan and upgrade later?
Yes — start with Starter and move to Growth or Authority as your content and lead volume needs grow.
Do all plans include AEO/GEO (AI answer engine) optimization?
Yes — every plan ships with schema and answer-first content structure so tools like ChatGPT, Perplexity, and Google AI Overviews can read and cite the site. Starter includes the base schema, Growth extends it to every page, and Authority adds advanced entity optimization.
Is ranking in search actually guaranteed?
We don't promise a specific ranking position — nobody honest can. What we guarantee is the foundation: real, individually written pages instead of thin filler, correct schema and meta on every page, and a clean sitemap, robots.txt, and llms.txt from day one. With that in place, most sites see organic movement within 3–5 months.
Do we keep our current rankings if we switch to you?
In most cases, yes. We map your existing URLs and redirect them to the new site's equivalent pages, so the rankings and backlinks that site already earned carry across instead of resetting to zero.
What if we need more pages than our plan includes?
Additional pages beyond your plan's page count — a new mortgage brokerage location, a new service — are scoped and quoted individually, or covered by upgrading to the next tier.
More industries
We also build for
Dentist
A fast, trust-building website for growing dental practices.
Chiropractor
Websites built to turn "in pain and searching" into a booked adjustment.
Med Spa
Premium, fast-loading websites built to sell high-ticket treatments.
See all website packages
Compare plans and every industry we build for.
Let's build
Ready for a mortgage website that performs?
Book a free scope call and we'll map pages, timeline, and pricing for your practice.